Samsung are up to some really interesting digital stuff at the moment - Tim showed me this new video for their Omnia phone, which cleverly plays upon the massive YouTube phenomenon of unboxing.
The company’s recent work for the Instinct phone surpasses this though - a truly interactive YouTube video story, with amusing and provocative content. Have a go here.
And check out the main Instinct site, which offers cash to people who post the most flagrant product placement videos of the phone on YouTube - a great, witty idea.
/Tom
