the internet: under threat?
The argument for net neutrality, or against the commercialisation and privitisation of the Internet by powerful telecommunications firms, is compellingly made in this video. Found at Radiohead’s official site, via Save the Internet.
It’s a reminder of how passionate many people out there are about this issue, and for brands especially, a reminder to tread carefully, and provide people something of genuine use or entertainment online, as opposed to a corporate or product site that nobody will bother to visit. To do this well, it really helps if brands get the whole concept of the Internet - it’s about people creating, individually or socially, all linked in a unfathomably large, non-linear network of an ever-increasing number of media. ‘The human network’, as we helped Cisco define it.
For more info on this movement, it seems to make sense that Wikipedia is the site I should direct you to.
/Tom
