A familiar face, John McKay, here on The Gruen Transfer, a superb Aussie comedy show about advertising.
But what about the name? Well, “The Gruen Transfer is named after Victor Gruen, the guy who designed the very first shopping mall. The term describes that split second when the mall’s intentionally confusing layout makes our eyes glaze and our jaws slacken… the moment when we forget what we came for and become impulse buyers.”
Great stuff!
/Tom
