It's in the game
Nike’s got a new Guy Ritchie-directed footie ad out.
It’s all shot in the first-person and puts you in the “John Malkovich head” of an amateur footballer who quickly finds himself playing for Arsenal and Holland after ‘taking it to the next level’ with Nike’s boots and Boot Camp video training.
Odd that they’ve chosen the Manchester Utd vs. Barcelona game to premiere it given the Arsenal emphasis. Although, there’s a nice part where Ronaldo ‘does over’ the Gunner protagonist which will surely leave Utd. fans grinning.
Make sure you watch it in full screen vs. crumby YouTube version and with headphones on. You’ll be kicking every ball…
/Nick
