‘Saatchi & Saatchi’s Roberts: Getting to the Future First’ (via Knowledge@Wharton) …
In this interview, Saatchi’s worldwide ceo talks about his theory of lovemarks, argues that TV is will be the most important medium of the next 20 years, considers the changing nature of the instore experience, and recalls machine-gunning a Coke machine.
Interesting thoughts, if contentious at times - Roberts neglects mentioning the digital revolution for example …
/Tom
