January 2009
1 post
November 2008
2 posts
Watch
October 2008
7 posts
Flaming for Obama →
Excellent piece in Prospect magazine about the huge importance of political blogging in the US election battle. Thanks to Adrian for the tip-off.
/Tom
September 2008
4 posts
Oasis' New Album Gets a Subway Debut - Creativity →
Urban interventionist art from D.Billy →
Uniqlo's robot blogger ... →
August 2008
9 posts
WatchInteresting presentation on economics, happiness, social media and brands.
via the excellent Canadian planning blog, chroma.
/Tom
data visualisation of 'Big Humanities'
“Some see the reciprocal and perhaps limitless possibilities of emergent technologies and humanities scholarship - how digital technology cuts across disciplines, creates new ways of looking at artifacts, as well as producing new forms itself”
via PSFK
/Tom
WatchWhilst we’re on the topic, this is a nice and simple explanation of social networks and why they are so important for brands. Nothing mindblowing here, but a useful explanatory tool.
via Fallon Planning in the US of A.
/Tom
July 2008
9 posts
the internet: under threat?
The argument for net neutrality, or against the commercialisation and privitisation of the Internet by powerful telecommunications firms, is compellingly made in this video. Found at Radiohead’s official site, via Save the Internet.
It’s a reminder of how passionate many people out there are about this issue, and for brands especially, a reminder to tread carefully, and provide...
visa swap: a great brand idea
Visa Swap, which I participated in at the weekend, is an excellent example of positively associating a brand, and giving people something that will benefit them, that they will seek out, and will enjoy getting involved in.
The basic idea is simple - bring in your old or unwanted clothes in exchange for a certain number of swap points (put on a temporary Visa card), and then a couple of weeks...
“If you’re really worried about your ‘branding’, try to stop thinking...”
– Merlin Mann (via tinyblip via dbg)
21 incredibly creative flash websites →
Some inspirational webdesign here - use in conjunction with some of the sites listed in an earlier post to get hold of a load of ideas/examples of great online creative.
/Tom
SlideRocket →
This could well be a useful presentation resource:
“SlideRocket is a web application that provides everything you need to design professional quality presentations, manage and share libraries of slides and assets, and to deliver presentations in person or remotely over the web.”
The "Blog" of "Unnecessary" Quotation Marks →
This one’s pretty self-explanatory. Good fun.
The Citrus Report →
A nice new online magazine about trends, art and music
WatchA familiar face, John McKay, here on The Gruen Transfer, a superb Aussie comedy show about advertising.
But what about the name? Well, “The Gruen Transfer is named after Victor Gruen, the guy who designed the very first shopping mall. The term describes that split second when the mall’s intentionally confusing layout makes our eyes glaze and our jaws slacken… the moment when we...
June 2008
8 posts
Heinz pulls male kiss ad after hundreds of... →
Now this is a shame … A great ad in my opinion.
/Tom
Honda wins May Thinkboxes with live skydiving ad -... →
“The three-minute ad, broadcast live on Channel 4, was extensively previewed in the media in a an attempt to make it destination viewing. More than 2m people watched it.
The live spectacular came about when media agency Starcom asked media owners to come up with ideas to interpret and illustrate Honda’s “Difficult is worth doing” mantra. Channel 4 submitted the most...
Nice Ford work from JWT Brazil
These new print executions for the Ford Fiesta are great - click on the images for a larger version.
The Democratic Nominations in 8 minutes →
“As the media theorist Marshall McLuhan pointed out in the 1960s, media are not...”
– From a great article in the Atlantic by Nicholas Carr: ‘Is Google Making Us Stupid?’
US vs. UK - from The Economist
presentism:
Click on it to zoom in.
/Tom
May 2008
22 posts
“The best mobile campaigns take advantage of the personal and interactive nature...”
– A quote from OgilvyInteractive’s Maria Mandel in New York - from ‘The Cell Sell’ in Fast Company magazine. The special report claims that mobile advertising is set to grow tenfold by 2011, to $14bn. In light of the recent workshop from Sponge here in the Wharf, this is certainly...
CPU: A Unit of Measurement for Both Creatives and... →
This article from AdAge Digital hit my inbox today - the notion that we could measure the importance of a marketing initiative through ‘cultural-penetration-units’ is an interesting one - but I was left with the (fairly critical) question ‘how?’ after reading the piece. It’s similar to the difficulty in determining agency renumeration these days, in the age of the...
What Every Good Marketer Knows ...
This list, called ‘What Every Good Marketer Knows’, recently resurfaced on Seth Godin’s Blog. It’s a bit long, but there are some excellent points in here: Anticipated, personal and relevant advertising always does better than unsolicited junk. Making promises and keeping them is a great way to build a brand. Your best customers are worth far more than your average...
Popbitch Eurovision Guide →
This is great - a truly interactive magazine, superbly executed and a lot of fun! /Tom
“It is not well known nor accepted that the social networking phenomenon we all...”
– Great article brought to my attention by Tim ‘Whirlwind’ Whirledge, digital influence man over in PR … ‘To see the future of the internet, look East’, in Spiked magazine
The real value of money
These new print ads for Brazilian financial newspaper Gazeta Mercantil are superb. They were made by our WPP cousins JWT Brazil. Click on them to see a large version … /Tom (via Creativity)
Future Leaders of Tech - BusinessWeek →
Fascinating look at 39 companies that may well change the world (or their industry) in the near future. Pharmaceutical start-ups are particularly well represented. /Tom
Watch Nicely edited and shot video that shows the contrast between London and the English countryside and coast. (via dbg, via copula)